Gen Z enters the econmy


#1

COMMON MISCONCEPTIONS

Before we begin let’s tackle a common misunderstanding. There are an overwhelming number of misconceptions regarding Millennials (1981 to 1996) that I hear almost on a daily basis. Often times people omit Generation Z’s existence (1997-2012) all together lumping their age bracket in with Millennials and, likewise, into their speculations.

  • Must be a millennial thing
  • Millennials don’t want to work
  • Millennials are lazy
  • Millennials are entitled
  • Millennials don’t want to own a home

The common misconception seems to be that Millennials were born after the turn of the millennium which is not the truth. Millennials were young adults at the turn of the millennium whereas an 80% bulk of Generation Z-ers were humans brought into the world from 2000 to 2012. The nomenclature of this next generation (2013-2019) is still not defined officially by demographers.

REVIEW OF THE COHORTS

In academic literature and scholarly articles I have most often seen the cohorts defined by Pew Research referenced. Here they are below:

GENERATION BEGIN END
SILENT 1928 1945
BABY BOOMERS 1946 1964
GENERATION X 1965 1980
MILLENNIAL 1981 1996
GENERATION Z 1997 2012

ARTICLES

With college graduations set to take place in about a month more representatives of the 1996-1997 birth years will enter the workforce. Both Bloomberg News and Linkedin pushed out articles this week that take precedence in this post because they are recent.

ADDITIONAL ARTICLES

Below are additional articles to familiarize yourself with the Generation Z cohort and what their interests might be. More importantly this is perhaps a good time to mentally digest and separate the Generation Z cohort from the Millennial cohort and be more fruitful than your commonly mistaken peers.