adidas vs PUMA


Did you know PUMA and adidas are intentionally rivaled all the way down to the case lettering of their respective trademarks?

Nice reads about the story of two brothers each with their own factories in Germany:

Found a neat blog featuring the adidas vs PUMA story that goes rather in depth. Below:

Excellent German Documentary video (no sub-titles):



  • PUMA™ not puma
  • adidas™ not Adidas
    • not “all day i dream about soccer” -> “Adi Das” short for company owner Adolf Dassler